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Understanding the Google Ad Grant in 2021

Understanding the Google Ad Grant in 2021

Creating a nonprofit is such an amazing way to make a positive impact within your community and the world at large. Whether you are working to create equal access to advanced medicine, enriching the culture of your hometown, and online community with amazing independent films, helping those who have been impacted by natural disasters one thing never changes. You need to get your services out in...

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Digesting The Meaning of EAT & YMYL

Digesting The Meaning of EAT & YMYL

If you're a content creator or someone who tries to keep up with SEO, then you have most likely heard the term EAT & YMYL mentioned. You’ve also probably heard that Google is a fan of people who consider both of these principles when it comes to their websites and content. First, let's start with what EAT means, and then we can tackle YMYL. EAT stands for: Expertise Authoritativeness...

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Understanding ADA Compliance: In Regards to Website Accessibility

Understanding ADA Compliance: In Regards to Website Accessibility

When the Americans with Disabilities Act was first passed, the majority of Americans thought that the scope of the ADA would be limited to creating an inclusive environment in the physical world. Not too many people thought that the digital world would later be included in ADA compliance at the time of its creation. The core purpose of ADA, however, is to guarantee that every American has the...

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The Impact Of Google My Business Posts In 2021

The Impact Of Google My Business Posts In 2021

  The world of marketing within Google is constantly evolving to provide the highest quality content for those looking for solutions to their problem and or trying to find a particular service. What worked last week may not have the same impact and what didn’t work so well last week may now be the go-to technique. This is why it’s so important to get your message and content out in front of...

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Identifying the Vulnerabilities Within Your Non-Profit

Identifying the Vulnerabilities Within Your Non-Profit

Whether your non-profit is established or just starting out, it’s incredibly important to keep an eye on any and all vulnerabilities. When you are aware of the vulnerabilities within your company, you can stay ahead of any future problems. Being business-aware can only lead to growth and security. It’s not fun or easy fixing problem after problem, but it is necessary if you want your non-profit...

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Website Analytics Benchmarks

Website Analytics Benchmarks

When you’re diving into the sea of data that Google Analytics collects for your website, it’s easy to feel overwhelmed or not understand what all of the metrics are telling you. In this article, we’re going to take a look at some of the more commonly used metrics, such as bounce rate, time on site, pageviews, conversions, and what the generally accepted website analytics benchmarks are for each,...

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RankMonsters is a Google Ad Grant Certified Professional Agency

RankMonsters is a Google Ad Grant Certified Professional Agency

Our team at RankMonsters is proud to announce that we’re now listed as Google Ad Grant Certified Professionals. As one of the first agencies to be included in this program, we’re very excited to continue our work with both the Ad Grants team at Google and with nonprofits around North America and beyond. The Goal Of A Certified Google  Ad Grant Professional According to Google, the goal of the...

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Google Makes the Switch To HTTPS Mandatory

Google Makes the Switch To HTTPS Mandatory

Take a quick look at your website's URL. Do you see a little green lock and the word "Secure" next to it? If you do, congratulations - you're on the right side of technology history. But if you don't see that lock, you need to be aware of Google's latest mandatory change. Starting in July 2018, Google will begin marking all sites that aren't using HTTPS as "Not Secure." Additionally, you could...

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How to Stay Off Google’s Naughty List

How to Stay Off Google’s Naughty List

Are you an organization that uses the Google Adwords Grant, or are considering signing up for it in the future? Then you should know that, just like Santa; Google has a naughty list. Unlike Santa’s list, though, it is difficult - if not impossible - to get off of Google’s naughty list. Let us explain Google owns and operates the Adwords platform, and that means they get to decide who uses it....

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Big Changes Coming to Google Ad Grants

Big Changes Coming to Google Ad Grants

If your organization makes use of Google for Nonprofits and the Google Ad Grant, you should know that there are big changes coming to the system. On January 1, 2018, Google will begin implementing new rules for several aspects of Ad Grant accounts, including the ways organizations manage bids and the way they keep their accounts open. Here is a brief overview of what is changing and how you’ll...

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